A Survey-based Analysis of the Impacts of Passenger, Crew and Cruise Line Spending. Volume I: Aggregate Analysis
Business Research and Economic Advisors (BREA) was engaged by the Florida-Caribbean Cruise Association (FCCA) and participating cruise destinations to conduct an analysis of cruise-related spending and its impact on the economies of the participating destinations. This is an update of similar projects undertaken in 2006, 2009 and 2012. A total of 35 destinations participated in this study. These destinations were located in the Caribbean, Mexico and Central and South America...
During the 2014/2015 cruise year cruise tourism generated $3.16 billion in direct expenditures, 75,050 jobs and $976 million in employee wages among the 35 destinations included in the study.
Seven (7) destinations had direct cruise tourism expenditures of $100 million or more. Ten (10) destinations had direct expenditures between $50 and $100 million, ten (10) had direct expenditures between $20 and $50 and eight (8) had direct expenditures less than $20 million.
St. Maarten led all destinations with nearly $423 million, followed by the Bahamas with $373 million, Cozumel with $365 million, the U.S. Virgin Islands with $344 million, the Cayman Islands with $208 million, Jamaica with $199 million and Puerto Rico with $198 million. Combined, these seven destinations with $2.11 billion in direct expenditures accounted for 67 percent of the total cruise tourism expenditures among the 35 destinations.
The next ten destinations with expenditures between $50 and $100 million accounted for 22 percent of the total cruise tourism expenditures with a combined total of $689.7 million in direct spending. Direct spending among these ten destinations ranged from $51.0 million in Curacao to $95.0 million in the Turks & Caicos. In addition to the Turks & Caicos, Belize ($86.3 million), St. Kitts & Nevis ($84.3 million), Honduras ($73.0 million) and Aruba ($71.9 million) had total cruise tourism expenditures in excess of $70 million.
The next ten destinations with expenditures between $20 and $50 million accounted for almost 10 percent of the total cruise tourism expenditures with a combined total of $300.4 million in direct spending. Direct spending among these ten destinations ranged from $20.0 million in Costa Rica to $48.4 million in the Colombia. In addition to Colombia, Antigua & Barbuda ($43.9 million), Guadeloupe ($38.2 million), Costa Maya ($27.6 million), Puerto Vallarta ($27.1 million) and the British Virgin Islands ($26.2 million) had total cruise tourism expenditures in excess of $25 million.
The remaining eight destinations with less than $20 million in direct cruise tourism expenditures had a combined total of $57.1 million in direct cruise tourism expenditures and accounted for just under two percent of the total among the 35 destinations. Cruise tourism expenditures among these destinations ranged from $0.7 million in Trinidad to $14.2 million in Dominica. In addition to Dominica, only Grenada ($12.2 million had direct expenditures in excess of $10 million.